Why Collectors Pay More for Official Licensed Merchandise
Official licensed merchandise costs more because part of every sale pays a royalty to the company that owns the character, film, or brand usually 8% to 15% of the wholesale price, plus an upfront guarantee the maker commits before a single unit sells. That fee funds the artwork, quality checks, and legal approvals a bootleg skips. Collectors pay the premium because official pieces are built to a brand's specification, carry proof of authenticity, and hold their value on the resale market. A £20 official Atari glass and a £20 bootleg are not the same product wearing different price tags.